In early 2025, TikTok was banned in the United States of America, creating room for other social media giants. Interestingly, US citizens caught an interest in another Chinese social app, […]
REDnote vs. TikTok: 2025 Update Read More »
Chinese social media is an essential part of connecting one-fifth of the world’s population. As such, it is a predestined space for brands that are eager to enter or expand
Western vs. Chinese Social Media (2024 version) Read More »
For years, a foreign degree was seen as a “gold-plated” credential for Chinese students, particularly those looking to return home and gain a competitive edge in China’s fast-growing job market.
The Changing Landscape of Chinese Students in Global Higher Education Read More »
Gain instant clarity on the first steps to entering China’s unique market. This One-page China Strategizer framework will help you identify opportunities and avoid common pitfalls.